Lara Wagner Rivas is an international hospitality professional specializing in luxury hospitality, with a career spanning Europe, the Caribbean, and Latin America, where she has led luxury hotels and resorts.
Throughout her career, she has been involved in hotel openings, repositioning, and transformation projects, combining operational excellence, strategic vision, and a deep focus on the customer experience.
She currently leads SOUMA Hotel Vignette Collection in Lima, the first Vignette Collection hotel in Latin America, driving a contemporary hospitality concept based on personalization, an emotional connection to the destination, and a more conscious and experiential vision of luxury.
Passionate about transformational leadership and the evolution of luxury hospitality, she shares a vision where service excellence, well-being, authenticity, and memorable experiences become the true differentiators of today’s luxury hospitality industry.
